How To Encourage Customers To Buy From You More Than Once

After Sales Marketing That Encourage Your Customers To Return And Buy From You Again
By Darren W Chow

The key to success for any business is to build repeat customers. While you may be able to pick up a little steam with a one time sale, the only way to reach the masses is to leave the customers you have with a great lasting impression that will make them want to come back for more. Unfortunately, with all the businesses out there, most do not understand the importance of this key element in their success. Ultimately, one needs to market as intensively after the sale as they do before. There are good reasons why after sales marketing will make a customer come back for more. When a business can wrap its collective brain around these realities, the sky is the limit.

1. A buyer is the ultimate success story.

When you have motivated someone to go forward with a transaction, they are surrendering themselves to you. They are saying, "Yes, your product or service is a keeper, and any constructive contact that you make from here on will be most welcome." Unfortunately, many businesses see a completed sales transaction as permission to spam. That is the wrong message. Instead of upping the sales outreach, a business should be working hard to understand the issues that are important to their customers, and they should do whatever they can to add value in subsequent contacts.

2. Value adding contact.

By putting forth even more effort to understand the buyer's experience, a company can show that it cares about what its customers have to say, and it can use any new information to tweak and improve its product or service over the long haul. Every contact made post sale should be made with the intent purpose of adding value to the experience that the customer has already paid for. By giving good customer service and offering follow up solutions for any needs the customer still has, a business stands a much better chance of being remembered the next time the customer has a need. And a repeat customer is much more likely to bring one new business.

3. The viral reality.

Reaching out to millions of people individually is a waste of resources in that it is impossible to provide the same level of attention to that many people with a limited staff and limited resources. By improving the experience of the people that you can reach, you can grow your business much quicker. The reason you can is that word of mouth is still the best form of marketing. Every satisfied customer will tell 5 to 10 of their closest friends about their experience, and that can only lead to increased business. After sales marketing gives you the chance to build evangelists for your business.

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