10 Email Marketing Tips
By Crissy Jones
Email marketing is kind of challenging. It is very tricky and difficult at times. Though this is a very ideal strategy to reach tons of potential clients and customers, email marketing is very cheap too. It is a very powerful and effective tool in giving your business a boost if it's done correctly.
If you are not yet sure and is still unfamiliar about how email marketing works and how to do it properly, here are some tips and tricks to help you go further:
1.) Give the User a Subscription Acknowledgment - Collecting email addresses through stealth sign-up process should be avoided. Pre-checked newsletter boxes should be avoided as well. You must give your subscribers what option they want to take. To help you make your job easier in this part, you should set up an auto responder to your subscription email. Auto responder works by allowing you to create a personalized message that will be automatically generated and sent to your subscribers included on your list to let them know that your received a message. Your acknowledgment email should start like this: "Thank you for subscribing to our weekly newsletter". A record for all subscription requests should be kept even if they were from a year ago.
2.) Developing and Establishing Credibility and relationship by Giving Your Subscribers Free Information - To develop trust between you and your customers, you should highlight how you have helped past clients establish their business to show what you can do to your new subscribers.
3.) Give Your Users the Option to Subscribe Anytime - Including an opt-out link at the bottom of the page in every email message you sent to your subscribers is a must. A clear instructions and on how to opt out for future mailings should be provided. This is to prevent future dispute from your subscribers that wants to be removed from your lists. If you won't include opt-out link, then you are at risk for future complaints that could ruin your online reputation.
Pruning your lists once in a while is a must. You should remove faulty email address especially those that are no longer responding. Remember that ISP's observe the email volume that you send out and the failure rates as well. If the email volume and the failure rates are very high, this means that ISP's could take you as a spammer and could block your emails from all your domains.
4.) The Subject Line - Your subject relevant should be catchy and relevant that it enough to capture your reader's attention. You should be honest in your subject line. Make sure that the first few lines of your message are related to the subject line.
5.) Personalization - Personalize your salutation to your customers by addressing them using their first name like "Dear Kim" or "Dear Jane". This way, a higher response rate is always possible. You can only do the personalize salutation when you are familiar of your subscribers' first names. Never apply the one-size-fits-all approach.
6.) Relevant Information - This is one way to effectively increase your click-through rates. You should provide relevant information to your readers and know when to send them.
7.) Provide an HTML Version as well as Plain Text Version of Your Message -- Sending emails in both formats will help your subscribers render your messages. People use different platforms in reading email messages.
8.) Keep it Short - Send messages that are short but is straight to the point. Make sure that your messages contain information that your audience wants to read.
9.) Consistency - You should be consistent in sending out email messages to your lists. When your subscribers want to receive your newsletter once a week, make sure to stick to it or else sending out unsolicited emails could lead to a higher rate of spam complaints. Better avoid such issues than dealing with it later.
10.) Email Testing - Before sending out emails to your lists, do an email testing first. Your different web-mail services and compare how your messages are rendered to each respective web-mail clients. Your subscribers are using different email clients. This is just to be sure that your message is readable in all web-mail platforms.
Crissy Jones is an email marketing expert helping individuals and companies to improve their email marketing success and ROI running email marketing courses online and offline, if you want to find more information about her and her company please visit: Email Marketing Course.
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