How To Enhance Your Twitter Presence

6 Steps for Breathing New Life Into Twitter
By Darlene M. Hull

Is your Twitter account looking a little lackluster in the light of all the new social media platforms popping up on the horizon? Well, Twitter isn't dead! It's still a vibrant, high-performance tool for your business marketing. This article will show you how to give it a bit of polish, freshen it up, and get it back to work for you! Here are some ideas for making that happen:

1. Take a second to freshen up your bio - make it engaging and inviting. Let people know exactly what you have to offer without being "in your face". Think about what defines you, your passions, your interests. Think about what you want out of Twitter and who you want to engage with. See if you can write all that using some of your best keywords, too! Make sure it portrays a little bit of your personality. Yeah, I know, you only have 160 characters. What a great way to show off your creativity!


2. Need a new photo? Remember, your photo is the first point of contact. Make sure it's actually a photo of yourself (not your logo - people connect with people, not businesses), that it reflects your personality somehow, and that it actually looks like you. Be relaxed when you take it, and make sure the lighting is bright enough to really show off your lovely face! Remember, Twitter profiles with great pictures have 10 times the followers of those who don't. Go grab that camera now and get some fun shots!


3. Speaking of Pictures...Twitter's new format plunks the picture right in the timeline of your profile page, so take advantage of that and post more pictures. Not tons, but one or two a day would make a nice profile page even better!


4. Use Your Link Wisely - Your profile includes a link. Don't just take people back to your home page, bring them to a specific landing page that includes things they may be interested in. Create something just for your Twitter followers and see if you can capture their information for your newsletter, too!


5. Freshen up your followers - clean out the stagnant ones, toss the spammers, list the good stuff, and find new people to follow


6. Finally, go through and check your recent Tweets and get a sense of what you sound like - too much self-promotion? Boring? Too many posts on the same topic? Do you, as a person, show up anywhere or is it all just business? Try to look at your stream as if you were your ideal client checking you out to see if they'd want to follow - are you in any way appealing? If you see holes or problems, work out how to fix them, and maybe set a new course for your Tweets

There you go! I hope that was helpful and that you get a fresh sense of excitement about your Twitter account.

Darlene is the author of "31 Days to Twitter Mastery: Creating a Mostly Automated, Highly Effective Twitter Presence for Your Business" and the founder of HotSpot Promotion a small business marketing firm that uses creative marketing ideas to get small businesses from Who? to YOU! quickly, affordably, & cheerfully.

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