Wednesday, June 13, 2012

Advice on Achieving Expert Status In A Niche

How to Become a GURU in Any Niche (And the Easiest Way To Turn Your PASSION Into Profit)

How to Become a GURU in Any Niche (And the Easiest Way To Turn Your PASSION Into Profit)
By Ian Ross Hollander

Who else would LOVE to become a "guru" in your niche, market or industry? Does the idea of being paid for what you love sound too appealing to pass up? Are you sick and tired of working for someone else's dream? Or maybe like me... at some point, you just woke up and realized that you value CONTRIBUTION as much as cash, and needed to find a way to share your natural gifts with the world AND make a living to boot?

The truth is, while many people think the word "guru" can have a negative connotation (and it occasionally does) if you truly value the idea of inspiring others through information and innovation, you can literally CHANGE the world doing what you love. (and do it in a very powerful, positive and profitable way)

Here is the thing...

I really believe that the key to becoming a thought leader and go to expert in ANY niche boils down to a very simple sequence of steps that anyone can follow.

  1. As a matter of fact, I challenge you to find an online success story in ANY niche, market or industry that doesn't have the majority of the following characteristics in place. (and this holds true for small solopreneurs like you and I, to big brands and businesses as well)
  2. There MUST be compelling content.
  3. There usually is a "character" or a public persona associated with a blog, a brand or a business
  4. There needs to be a community of people who are paying attention
  5. There needs to be a conversation or a dialog with that community that's engaging, educational, enlightening or entertaining. (usually all of the above)

And lastly... the brand or business must have something to sell. (I call this a curriculum, and can be a product, a program or a service)

The truth is, if YOU want to be a "guru" in your niche, you can literally emulate this exact approach and become very successful, in a very short time, without much more than personal passion and a desire to help other people improve.

Here is the EXACT system I've used in my own business to generate millions of readers and hundreds of thousands of visitors, subscribers, fans, friends and followers.....in more markets and niches than I can count.

I call this system the "Content Community Continuum" and it works like this:

- I start with content. (much like this article)
- I use that content to build my community (by asking them to "subscribe" or join my list to get access to a ton of free stuff
- Once they are on my list... I then engage my community with a conversation. (both through my email follow up, my blog posts, my social media submissions etc)
- Over the course of that conversation, I have a curriculum, or products, services and offers I make that hopefully dramatically expedite my communities absorption of my approach. (through coaching, or audio programs, and otherwise)

After about 14 days, I've shared so much with my new subscribers that they trust me.

After about 30 days, a good percentage of my list will inquire about my personal services, products and offers.

Of course your content won't resonate with everybody... and that's okay, too! (some people will unsubscribe, or will prefer the material that your competitors share, and that is totally expected)

But the important thing is, each and every time I begin one of these campaigns, I grow my business in record time.

The good news is, so TOO can you. And this is the sort of strategy that positions you as a guru, and a in a good way as well. (because it's your OWN efforts that are generating trust and rapport and a real relationship, rather than the sneaky marketing methods of others who are trying to sell "you" for a percentage of your profits)

Make sense? This approach works wonderfully well for me....and if you truly have PASSION, and want to parlay it into a fulfilling online career that you will love, I challenge you to apply this process today!

Want the SECRET to earning $1000 a Day WITHOUT Tricks, Gimmicks or Guru's? Click HERE and I'll give it to you 100% Free!

Article Source: http://EzineArticles.com/?expert=Ian_Ross_Hollander
http://EzineArticles.com/?How-to-Become-a-GURU-in-Any-Niche-(And-the-Easiest-Way-To-Turn-Your-PASSION-Into-Profit)&id=6935468

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