How To Use Classified Ads To Boost Exposure

Boost Your Online Business Through Classified Ads
By Surya Jain

Online Classified Ads websites provide an excellent marketplace for buyers and sellers to interact with one another in a most effective manner. Whatever may be their profession or business, whatever may be their service or product, classified ads are one of the most influential marketing tools that can expose the products and services worldwide in a most cost-effective manner.

If you want to get good results in promoting your business using online classified ads, one of the most important aspects is to build confidence among your prospects before people can become familiar with you and the product or service you are marketing. You have to find ways to promote your online presence. In order to build confidence, it is important to know how to make effective ads like writing compelling headlines that will get attention of the readers.

Before we proceed further, let us understand:

What you can do on Online Classified Ads Websites?

Online classified ads Web sites have been around since long. While, these days, there are so many ways to advertise online, millions of people still visit classified ads sites every, single day.

You could be using online classifieds to do such things as:

• Sell digital and physical products

• Build a mailing list

• Bring traffic to your site

• Test ads (for free)

• Link building

The benefits of doing this sort of marketing, you can cause a ripple effect beyond your original expectations. You can spend a couple of hours a week posting online and be reaping the benefits for weeks and months after.

Thus:
• You are in complete control of your marketing plan

• You can use the money you are saving for important offline marketing

• You can do it at your own convenience

Writing Ads That Will Get You Noticed
An effective Ad will prompt your prospect to immediately take desired action. Therefore, you must understand what makes or breaks an online ad?

• Your ad must appeal to the reader, and as much, it must say exactly what you want it to say.

• It has to produce the desired results.

• Grabbing the reader's attention is your first objective. There has to be something about your ad that gets a reader's attention while it is competing with many other ads.

• The first two or three words of your ad are of the most importance. They deserve your careful consideration.

Classified ads are the easiest to write, the easiest to place, and cost nothing to run. They require only simple follow-up, and bring in hundreds, and even thousands, of new, potential customers. People read classified ads for a purpose. As with most advertising, they are specifically looking for products, services and information that appeal to them. And a well-placed classified ad on the Internet can bring you the Web site hits, e-mail response and sales you are looking for.

S P Jain is the Managing Director of NetBiz Systems Pvt. Ltd., located in Mumbai. NetBiz Systems is an online media agency to provide web based media solutions to its large corporate clients. For more details, please visit http://www.india-classifieds.in

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