Is Article Marketing Still Worth Doing?

Is Article Marketing Dead? This May Change Your Mind
By Alexa Ross

Is article marketing dead? Is is still possible to build a profitable online business on the broad shoulders and firm foundation of creating content for directories? And if it is... why do so many people claim that content marketing is officially "dead" in 2012, and that it's officially impossible to try to build a business using an approach that has worked so well for a decade?

Let me start this with a quick confession...

First of all, I'm a huge fan of article marketing and creating content that "piggy backs" off of the trust and traffic that the directories get out of the box, and then borrowing those visitors to promote my own suite of sites or services.

As a matter of fact, I've personally written over 6000 articles that have generated many millions of readers, in a panoply of pen names and to promote more products and promotions and in more niches than I can count.

And, it should be fairly obvious that by virtue of the fact that I'm writing THIS article, in May of 2012.....that if article marketing was no longer a viable and valuable exercise, clearly I wouldn't be doing it and would be spending this time doing something else.

Here is a little secret that most online gurus won't tell you...

Article marketing is MORE effective, right now, for ME....in the Spring of of 2012, than it has been at any point over the last 5 years.

What does that mean?

I'm getting more traffic, and more subscribers, and a greater ROI on my content creation efforts right now, than I can ever remember in years past.

Now, THIS is very important to understand...because it's true:

The major change (or challenge) we all face is that the actual articles themselves don't rank as well in the search engines, as they once did.

BUT, you also have a lot less competition in most niches as well, simply because LESS people are creating offsite content, because of the above. (in other words, because they don't think it's working...they move on to something else, leaving MUCH more opportunity for you and I)

Here is the key:

You have to create your content strategically. Begin with the end in mind. I use every article I write to build my community. (my list) I'm not worried about search engine ranking, or keywords, or anything other than I want my content to be an instrument for generating a community of fans, friends and followers who will help me extend my influence, build my brand, my blog, my business....and my bank account to boot.

And while my articles don't rank as well in the search results due to the well publicized search engine marketing changes (which of course, could always change back any day!) my SOCIAL traffic, from each article I write, is much higher today....than at any time in the past. (in other words, more of my content gets shared, tweeted and evangelized around the web...without my needing to do a thing other than write and submit it)

I can honestly tell you, that right now, as I'm looking at my statistics from a historical basis, my own content marketing efforts are actually MORE rewarding right now, from an ROI standpoint, than ever before.

What has your experience been? The same? Different? Or maybe you are just unsure? I challenge you to create MORE content, not less...apply the above, and join those of us who are CRUSHING it with content. (and loving the lack of competition as well!)

Want the SECRET to earning 4 figures in ONE Day WITHOUT Tricks, Gimmicks or Guru's? Click HERE and I'll give it to you 100% Free!

Article Source: http://EzineArticles.com/?expert=Alexa_Ross
http://EzineArticles.com/?Is-Article-Marketing-Dead?-This-May-Change-Your-Mind&id=7079736

List of Resources: Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource Resource