Do Online Businesses Need Mobile Devices?

Why Small Businesses Need Mobile Websites
By Stephen F Berman

If you are still on the fence about getting mobile websites then consider this:

How Much Business Are You Losing?

Face it... Who today does not have a smart phone!

Your customers are using their smart phones to shop and surf the web, find what they want and are spending $$$Billions annually from mobile devices. Because your potential customers can't find the information they are looking for, they are leaving your website in droves, unimpressed with the poor user experience!

* Currently 50% of all local searches (people searching the internet for local products and services) are performed on smart phones such as iPhone, BlackBerry, Android OS, Windows Mobile, Symbian OS and that figure is rising dramatically.

* Morgan Stanley estimates the number of smart phones in the world will surpass desktop computers sometime in 2013. Regular websites are not user-friendly AT ALL when viewed on a mobile smart phone. They don't fit on the small screen and look awful. They are hard to read and navigate, extremely slow to load and will lose your potential customers who give up in frustration and go to your competitors.

A mobile website is your business's solution and they can be optimized in no time, so you can put an end to those lost sales What you need to bear in mind is your mobile audience and what they are searching for from your business.

The objective of a mobile website is not to offer everything that your standard website has to offer, only the core information regarding your enterprise is pretty much what the majority of mobile phone consumers need to find on your mobile sites.

Display only the core information a user needs to find. For example: area of expertise, hours of operation, click to call, contact info, map and directions, to name just a few. Some companies go farther and supply discount coupons, exhibit specials, QR codes and give price reduction pages on their mobile websites.

I never really considered what mobile websites could do for our business until I started out with a new revenue stream and after doing some research I realised that mobile websites are essential to the organic Google rankings of our main site as well. We are targeting very specific keywords and much of our new client base is coming from the mobile sites.

The click-to-call button is definitely working because the phone is ringing off the hook! Our mobile sites are actually receiving more visits than our main sites!

S. Francis Berman is the founder and owner of Grow It Mobile located in Burbank, CA., Grow It Mobile Provides Managed Mobile Websites and Managed Mobile Marketing Campaigns to businesses. More information on this subject can be found here: http://growitmobile.com/?p=19

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